Meet the man and uncover the story behind one of Australiaís most recognised brands
We all know Jimís. Maybe you just passed a Jimís Mowing trailer on the road; or maybe thereís a Jimís Cleaning van parked across the street each Tuesday morning; or maybe your best mate is laughing all the way to the bank after quitting the city and starting his new Jimís Fencing franchise, but do you know the real story behind the Jimís Group and its founder, Jim Penman?
Brutally efficient, socially awkward, and a tireless perfectionist, Jim is as complex and fascinating as the Jimís Group. This book is a warts-and-all look at his colourful life that delves deep into how he ignored conventional thinking to turn a few mowing rounds into a corporate juggernaut built on always putting the customer first. Jimís unique approach revolutionised Australiaís business landscape, providing thousands of people the opportunity to create and grow their own businesses.
Most Australians know very little about the man who created one of the nationís most famous companies. For all of his success, Jim is remarkably unassuming and approachable. In this authorised biography, author Catherine Moolenschot sat down with Jim and over one hundred people who know him ó from franchisees and franchisors, to family, friends, and adversaries ó to get up close and personal with the surprising story of one of Australiaís biggest brands and the man who made it all happen.
Jimís Book tells the fascinating story of the man and the business that bears his name. Equal parts biography, history and philosophy, this book takes readers on a journey through one manís remarkable life.